"I think 90 percent of that battle is making sure that you truly have
that great cause. What causes that 'nauseation' is when you are
promoting something that is crap. I don't think Steve Jobs
nauseated people when talking about how great Apple stuff was. The
reason why he didn't nauseate people is because it was true." (Guy Kawasaki)
One of Dieter Ram's good design principles was, 'good design is honest' - it does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
As we get into the 'consumerization' of enterprise software, I believe, this aspect of being true and honest will play a large role in the success of a solution. I believe corporations that are venturing into providing solutions to consumers need to understand this key aspect when designing for them.
The power of social media is something these corporations need to keep in mind - something that cannot be ignored anymore. In this world, solutions get judged by masses almost instantly; solutions that add value go viral in no time...
It is groundswell at it's best, that can result in strong adoption or backlash among consumers, depending on the value a solution brings to them.
Most people believe, the words 'honesty' and 'business' do not go together. Designers like me are often laughed at for such idealistic thoughts. Nevertheless, it is this trait (honesty) of a solution that sustains the interest of consumers and sometimes creates demand where consumers are even willing to pay a higher price.
Offering a dishonest solution to consumers could potentially destroy a brand.
Even the business gurus seem to be talking about creating shared value
I wonder how long would it be until this mindset percolates into the corporate systems.
One of Dieter Ram's good design principles was, 'good design is honest' - it does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
As we get into the 'consumerization' of enterprise software, I believe, this aspect of being true and honest will play a large role in the success of a solution. I believe corporations that are venturing into providing solutions to consumers need to understand this key aspect when designing for them.
The power of social media is something these corporations need to keep in mind - something that cannot be ignored anymore. In this world, solutions get judged by masses almost instantly; solutions that add value go viral in no time...
It is groundswell at it's best, that can result in strong adoption or backlash among consumers, depending on the value a solution brings to them.
Most people believe, the words 'honesty' and 'business' do not go together. Designers like me are often laughed at for such idealistic thoughts. Nevertheless, it is this trait (honesty) of a solution that sustains the interest of consumers and sometimes creates demand where consumers are even willing to pay a higher price.
Offering a dishonest solution to consumers could potentially destroy a brand.
Even the business gurus seem to be talking about creating shared value
I wonder how long would it be until this mindset percolates into the corporate systems.
