Forward thinking

A larger part of the world is just not 'forward thinking.' (strong statement - i know)
Most of us are more comfortable being 'reactive' than 'pro-active.'

All this 'green' and 'sustainability' initiatives around me are targetted at 'large companiesto 'correct' their ways and become more sustainable. Fair enough.

But, on the other hand, a new product, targetted at small and medium enterprise is not on the radar for such 'sustainable' initiatives. Why not? "well, cos this space has many more, higher priority issues to deal with."

Looks like, it is an acceptable path to first do all the "important" things...spend money on making money...later...spend money to correct the means...and become more sustainable
The entire process is so very sustainable!!!! (wink! wink!)

For an idealist like me, this market space would be best to tap into and get aggressive on sustainable practices as it would be so much easier - given their size and scale of operations when they are in this segment than when they grow larger / get taken over by some giant.


Now comes my 'why not...' stream of questions.

• Why not encourage smaller/medium enterprises to work on 'sustainable' practices early on?
• Why not engage in inculcating the culture of thinking upstream in 'younger' corporates?
• Why not engage in governmental agencies to set in some relevant regulations before granting permissions and licenses for companies?  

Another one of my 'quest for utopia' topics but gets features in this blog because it is related to the work I do.