When social media surprised me

Last week, I was researching about how the world of groceries work from a supply chain perspective (demand, supply, planning etc).

While I am amongst the early adopters of social media, it did surprise me to see hundreds of consumers sharing reviews about items as mundane as cookies and washing items.
Many grocery items have their own Facebook pages. The facebook page of Oreo cookies has 11 million fans.

I never realized that even everyday products like groceries were affected by social media.
Insightful.