When we go out to do research, we often meet professionals in the age group of 30-50.
Many of us in the design teams belong to the same age group.
Ironically, the solution is targeted to be used by the future generation.
While I talk to a current user groping with this sudden boom of (e.g.) social media, I need to design a solution for a generation that pretty much grew up with it - cannot think of a life without it. Currently, this future generation is perhaps in their teens or getting a higher education.
Although, there are lot of talks about the aging populations, the new workforce etc. we spend so little time gaining a better understanding and insights into this potential new workforce.
Wouldn't it be great if we could invest time interacting with university grads etc to understand how they perceive their work places, work practices, tools etc.
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